News Articles

16/12/2010

BostInnovation - Top 5 Publicly Traded Services Co’s in Massachusetts on Twitter

BostInnovation takes a look at ten publicly traded service companies on this year's Globe 100 to find the five with the best Twitter presences.

http://www.sapient.com/en-gb/news/news-articles/a1654.html

15/12/2010

AdRants - Foot Locker Gets Twisted For Christmas

SapientNitro created a couple of twisted holiday spots for Foot Locker. In one, a son, who looks way too old to still be living at home, is holding one of Santa's reindeers for ransom unless he gets his favorite pair of kicks from Foot Locker. In another, Santa is chastised for lusting after a pair of sneakers under the tree.

http://www.sapient.com/en-gb/news/news-articles/a1649.html

14/12/2010

Creativity - People News from Grey, Ogilvy, The Barbarian Group and More

Bill Pauls joins SapientNitro as creative director at the agency's Atlanta office, where he will oversee creative for the Washington D.C. and Houston offices, for clients like Cigna, Michelina and Coca-Cola. Pauls most recently was ECD andEVP at BBDO Atlanta.

http://www.sapient.com/en-gb/news/news-articles/a1652.html

13/12/2010

Business Standard- The experience is the brand

In an interview with Business Standard, Alan Herrick, Sapient President and CEO talks about the company’s business focus and how Sapient is helping brands to offer better customer experience to its customers

http://www.sapient.com/en-gb/news/news-articles/a1613.html

03/12/2010

Figaro Digital - When Interactive Expands

Nigel Vaz, Managing Director of SapientNitro, discusses the impact of new media channels on consumer interaction.

http://www.sapient.com/en-gb/news/news-articles/a1658.html

30/11/2010

Retailing Today - A Cross Channel Action Plan

Few companies have managed to successfully bring together the thinking, skills, and experience required to create a unified, successful cross-channel organization. What’s required for a company to build a successful cross-channel organization? How does one ensure maximum return on all those investment dollars?

http://www.sapient.com/en-gb/news/news-articles/a1647.html

19/11/2010

Mass High Tech - MITX awards turns 15 and SapientNitro smiles at its big wins

It was all smiles at the 15th Massachusetts Innovation & Technology Exchange (MITX)awards, as the Best of Show and the Best Technology awards went to SapientNitro for its Smile Activated Vending Machine.

http://www.sapient.com/en-gb/news/news-articles/a1646.html

12/11/2010

Marketing Week - What’s marketing got to do with IT?

Marketing and IT don’t always speak the same language, but this is set to change as social commerce escalates brand engagement with consumers.

http://www.sapient.com/en-gb/news/news-articles/a1644.html

08/11/2010

BtoB Online – Integrating search and social

Software and services company CA Technologies recently expanded its product focus, adding software-as-a-service cloud management offerings to its mix. Looking to find a way to bring more customers to the CA website, the company's interactive marketing agency, SapientNitro, took a search engine optimization approach.

http://www.sapient.com/en-gb/news/news-articles/a1637.html

01/11/2010

Direct Marketing News – MetLife rallies football fans

The Offer: As the insurance sponsor of the new Meadowland stadium where the New York Giants and New York Jets play, MetLife wanted to connect with football fans in a unique way.

http://www.sapient.com/en-gb/news/news-articles/a1636.html

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