News Articles

12/29/2010

Fast Company - 2011: Back to the Future

What's in store for 2011? Well, it's back to the future, with a lot of what we once knew. 2011 will be the year advertisers get past "innovation clutter" and turn old notions into reality in bigger and better ways than ever. Here are a few predictions.

http://www.sapient.com/en-us/news/news-articles/a1653.html

12/23/2010

The Wall Street Journal - Hits and Misses From Madison Avenue

The Wall Street Journal reviews some of the best and worst ad and marketing gimmicks from 2010.

http://www.sapient.com/en-us/news/news-articles/a1651.html

12/21/2010

iMedia Connections - 10 awesome agency websites

Smart agency websites embrace user-centered design and balance usability, emotion, and aesthetic. Here are 10 of the absolute best.

http://www.sapient.com/en-us/news/news-articles/a1656.html

12/20/2010

MediaPost - OMMA Names 2010 Agencies of the Year, Wieden + Kennedy, SapientNitro Take Top Honors

OMMA magazine has named its 2010 agencies of the year, with Wieden + Kennedy and SapientNitro taking top honors (Gold and Silver, respectively).

http://www.sapient.com/en-us/news/news-articles/a1657.html

12/20/2010

Mashable - How Consumers Are Using Smartphones in Stores

Smartphone-toting consumers are increasingly using the devices to scout out better deals when shopping in-store, a new survey by SapientNitro and GfK Roper reveals.

http://www.sapient.com/en-us/news/news-articles/a1650.html

12/17/2010

SHOOT - Turning the Corner

Just as the economy started to turn a corner in 2010, so too did thinking on the part of ad creatives and execs as well as clients.

http://www.sapient.com/en-us/news/news-articles/a1659.html

12/17/2010

DCTechSource.com - Dealbook

Sapient Government Services of Arlington, Va. has been awarded a prime contract for management consulting work with Centers for Disease Control and Prevention.

http://www.sapient.com/en-us/news/news-articles/a1655.html

12/16/2010

BostInnovation - Top 5 Publicly Traded Services Co’s in Massachusetts on Twitter

BostInnovation takes a look at ten publicly traded service companies on this year's Globe 100 to find the five with the best Twitter presences.

http://www.sapient.com/en-us/news/news-articles/a1654.html

12/15/2010

AdRants - Foot Locker Gets Twisted For Christmas

SapientNitro created a couple of twisted holiday spots for Foot Locker. In one, a son, who looks way too old to still be living at home, is holding one of Santa's reindeers for ransom unless he gets his favorite pair of kicks from Foot Locker. In another, Santa is chastised for lusting after a pair of sneakers under the tree.

http://www.sapient.com/en-us/news/news-articles/a1649.html

12/14/2010

Creativity - People News from Grey, Ogilvy, The Barbarian Group and More

Bill Pauls joins SapientNitro as creative director at the agency's Atlanta office, where he will oversee creative for the Washington D.C. and Houston offices, for clients like Cigna, Michelina and Coca-Cola. Pauls most recently was ECD andEVP at BBDO Atlanta.

http://www.sapient.com/en-us/news/news-articles/a1652.html

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